Our first full fledge interview! Meet the incredible, amazing Luba, CEO and Founder of Bryght! Enjoy this episode (longer than our normal length of podcast) but TOTALLY worth it! We saw Bryght at the Spa Show in Vegas this year and their marketing was phenomenal. We did have to add the "contains explicit language" tag on here so get ready to laugh, cry and learn about Luba and the Bryght team! We talk about the journey Luba has taken with her business as well as her personal life. We want to know how the Chippendales got involved with Bryght and what kind of pushback they get with some of their more risque marketing. Luba is sincere and forthcoming with all her answers and you will want to listen from start to finish. Make sure you follow Bryght on all their social media channels as well as their podcast "Between Both Cheeks" (links listed below)
Luba is Bryght's CEO and Founder, and she has been in the beauty industry for over 20 years with experience from retail, to National Cosmetics Manager of a Canadian beauty chain, owning 2 beauty salons in 2 countries, and now CEO & Founder of Bryght. In 2020 Luba was diagnosed with Triple Negative Breast Cancer, and as soon as her oncologist said, “Your skin is going to burn, peel, blister, and hyperpigment... Make sure you use Vaseline” She knew that Bryght needed to create products that were specific for Cancer Patients and that are; safe, easy to use, all-natural, vegan, and scent-free for other cancer patients out there that wanted to feel normal. Luba immediately thought, "Heck, Bryght already specializes in hyperpigmentation for the most sensitive areas!" That’s when she knew she could really make a difference; this was her calling, this was her purpose.
Follow Luba and Bryght at https://bryghtenup.com/