Episode Summary: Outside the Treatment Room Episode Title: Three Big Goals for Your Business in 2025 Host: Connie Holm In this New Year’s episode, Connie Holm guides solo estheticians through the process of setting three powerful business goals for 2025. By focusing on key areas like growth, skill development, and streamlining systems, you can simplify your workload, avoid burnout, and drive meaningful progress. Plus, Connie adds a personal twist with self-care and balance as a bonus goal to help estheticians thrive both professionally and personally. Key Takeaways: Why limiting your focus to three goals creates more impactful results How to set actionable business growth targets The benefits of continually improving your skills and introducing new services Streamlining systems to save time and reduce errors in your esthetics business The importance of prioritizing self-care to sustain long-term success Memorable Quote: Oprah Winfrey: “Cheers to a new year and another chance for us to get it right.” Call to Action: Subscribe and leave a review if you enjoyed the episode. Let’s make 2025 your most focused and fulfilling year yet!
Episode Notes: Outside the Treatment Room
Episode Title: Three Big Goals for Your Business in 2025
Host: Connie Holm
Episode Overview:
Happy New Year, esties! In this first episode of 2025, Connie Holm dives into the art of goal-setting for solo estheticians. If you’re feeling overwhelmed by the many hats you wear, narrowing your focus to just three major goals can make a huge difference in your business growth and personal well-being. In this episode, Connie breaks down why focusing on three goals works, how to structure them, and why self-care deserves a spot on your list.
What You'll Learn:
The power of focusing on three meaningful business goals
How to set specific, actionable growth targets
The importance of investing in skill development
Why streamlining your business systems can save time and reduce errors
How personal self-care goals contribute to long-term success
Episode Breakdown:
[00:00 - 02:00]
Welcome to the first podcast of 2025!
Why goal-setting is crucial for solo estheticians
Overview of today’s focus: Three big business goals
[02:00 - 05:00]
Why focus on just three goals?
The skincare routine analogy – keep it simple and effective
How narrowing down your goals prevents burnout
[05:00 - 08:00]
Goal 1: Business Growth
Setting specific growth goals (e.g., 20 new clients by June)
Breaking it down: Marketing, website updates, and referral programs
[08:00 - 11:00]
Goal 2: Skill Development
Why keeping up with industry trends gives you an edge
Picking one area to improve and booking clients to practice new skills
Offering intro prices for new services to gain client feedback
[11:00 - 14:00]
Goal 3: Streamlining Systems
Connie shares her personal goal of integrating business tools
Addressing inefficiencies caused by unconnected systems
Reaching out to tech advisors to simplify processes
[14:00 - 17:00]
Bonus Goal: Self-Care and Balance
Why estheticians need to prioritize personal well-being
Small self-care steps: Taking Sundays off, vacations, and setting boundaries
How self-care enhances client relationships and overall productivity
[17:00 - 20:00]
Putting it all together – write down your goals
Monthly check-ins and celebrating milestones
Oprah Winfrey quote: “Cheers to a new year and another chance for us to get it right.”
Closing Thoughts:
Thank you for tuning in to Outside the Treatment Room! If you found value in today’s episode, please subscribe and leave a review. Let’s make 2025 a year of focus, growth, and balance!
Outro:
Take care, esties! See you next time!