Outside the Treatment Room

How to educate clients on a new service

Episode Summary

Show Summary In this episode of Outside the Treatment Room, host Connie Holm delves into the essential steps for educating clients when introducing a new service. Using her experience with launching permanent jewelry at Spa Olivia, Connie highlights common challenges and misconceptions that can arise—and how to address them with clarity and confidence. She breaks down the process into six key strategies: Understanding Your Service: Know your new offering thoroughly, including its benefits, ideal clients, and how it fits into your current services. Creating Anticipation and Excitement: Use teasers, social media, and sneak peeks to build buzz before launch. Providing Educational Content: Make details accessible through demos, FAQs, and visual content, ensuring clients understand exactly what to expect. Tackling Common Objections: Address typical concerns with empathy and transparency, showing clients you value their peace of mind. Introductory Offers and Incentives: Use limited-time offers to encourage new clients to try out the service. Follow-Up and Client Feedback: Post-service follow-ups build trust and help gather valuable feedback for future clients. With practical examples and tips, this episode equips beauty professionals to launch new services with ease, educating clients effectively while building stronger connections.

Episode Notes

Show Notes for Outside the Treatment Room

Episode Title: Educating Clients on New Services: Making the Introduction Smooth and Engaging

Episode Description:
Welcome back to Outside the Treatment Room, the podcast exploring the business side of the beauty industry! I'm your host, Connie Holm, and today we’re diving into a vital topic for any beauty professional introducing new services—effective client education. Launching something new can be thrilling, yet it can also be challenging to communicate clearly and address potential misunderstandings. In this episode, we’ll discuss strategies to make client education seamless, informative, and even fun! Plus, I’ll share my experience with educating clients on our new permanent jewelry service at Spa Olivia and the hurdles I’ve faced along the way.

Episode Breakdown:

 Introduction

• Welcome and overview of the importance of client education for new services.
• Sharing my own experience with introducing permanent jewelry, including unexpected misconceptions and how even our insurance company needed clarification!

[2:00 - 4:00] Section 1: Understanding Your Service

• Knowing your service inside and out is key to confident presentations.
• Consider the main benefits, ideal client profiles, and how it fits within your existing offerings.

 Section 2: Creating Anticipation and Excitement

• Building pre-launch excitement through social media, teasers, and sneak peeks.
• My experience creating buzz at an esthetics show by sharing images and videos from a vendor to intrigue potential clients about permanent jewelry.

 Section 3: Providing Educational Content

• Making complex details easy for clients to understand through demos, testimonials, before-and-after photos, and engaging social media content.
• We used videos and slideshows at Spa Olivia to showcase different jewelry options and shared ideas for hosting permanent jewelry at events like bachelorette parties.

 Section 4: Tackling Common Objections

• Anticipating client concerns, from safety to value, and addressing them with empathy.
• Example: With lash lifts, I visually walk clients through each step, which eases their concerns and builds trust.

Section 5: Introductory Offers and Incentives

• The value of a limited-time offer to encourage new clients to try the service.
• Tips for setting clear terms on introductory deals to create excitement without pressure.

 Section 6: Follow-Up and Client Feedback

• Why follow-up matters to build lasting client relationships and refine your service for future clients.
• Consider encouraging reviews and feedback to keep improving and showcase happy clients’ experiences.

Outro and Closing Thoughts

• Wrapping up with a quote from Peter Drucker: “Quality in a service or product is not what you put into it, it is what the customer gets out of it.”
• Encouragement to keep educating and inspiring clients for more meaningful connections.
• Reminder to subscribe, share, and spread the word to other beauty professionals!

Connect with Connie:
If you found this episode helpful, please subscribe and share with your beauty industry peers. For more tips and insights, follow us on social media and stay tuned for more episodes of Outside the Treatment Room!

This episode provides actionable steps for beauty professionals on the best practices for educating clients about new services, from initial buzz to addressing objections and following up. Tune in and turn your next service launch into a success!