🎙️ Episode Summary: Digital Marketing is Essential | Outside the Treatment Room Podcast Welcome back to Outside the Treatment Room, the podcast that dives into the business side of the beauty industry! After a short break to focus on an advanced digital marketing bootcamp (and a much-needed vacation!), your host Connie Holm is back and ready to share insights to help grow your beauty business. In this episode, Connie gives a beginner-friendly overview of digital marketing, specifically tailored for beauty pros like estheticians, spa owners, and solo entrepreneurs. She shares why a strong online presence is essential, and introduces key strategies you can start implementing today, including: ✨ Website & SEO — How to make your site bookable and searchable. 📧 Email Marketing — Why building a client list is crucial for repeat business. 📱 Social Media — How to leverage platforms like Instagram and TikTok to showcase your work. ⭐ Google Reviews & Online Reputation — Getting (and responding to) client feedback. 💰 Paid Advertising — Targeting your ideal clients through ads. Plus, Connie highlights common digital marketing mistakes and how to avoid them, like inconsistent posting, ignoring engagement, and not using video content. Whether you're just starting out or looking to refresh your marketing game, this episode will give you actionable tips to help your beauty business shine online. 👉 Stay tuned for upcoming episodes where Connie will deep dive into each topic and share practical strategies to attract more clients and grow revenue. 💡 Connect with Connie: Find her on Instagram or Facebook at Rosegold Learning for more marketing tips. If you enjoyed this episode, subscribe, share, and leave a review—it helps other beauty pros find the show!
Podcast: Outside the Treatment Room
Host: Connie Holm
Welcome back to Outside the Treatment Room! After a short pause, I'm back and diving into a topic that can transform your beauty business — Digital Marketing!
In this episode, I’m sharing a beginner-friendly overview of essential digital marketing strategies for estheticians, spa owners, and beauty entrepreneurs. Whether you’re just starting out or looking to sharpen your skills, this episode will give you practical steps to build a strong online presence and start attracting more clients.
"Google only loves you when everyone else loves you first." — Wendy Piersall
👉 Stay tuned for upcoming episodes where I’ll be breaking down each of these strategies in more detail, so you can start implementing them right away!
Follow me on Instagram & Facebook: @Rosegold Learning
Send me a DM if you have questions or need help with your marketing strategy!